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This web page has the following on the site, "Links to Stuff We Use." Our analyzers saw that the web site also said " Hi, My name is Wes Daems." The Website also said " Owner and Craftsman of 7X Leather. If you are an Outdoorsman. Cowboy, or Action Shooter. You have come to the Right Place. To get yourself outfitted with the B est L. I live in the mountains of Montana, where I make and test my products everyday. Whether on Foot, Horseback, ATV, or Dirt Bike. If I cant ruin it, It is pretty much Bullet Proof. I look forward to hearing from you." The website's header had 7X gun as the most important optimized keyword. It is followed by Leather, western holsters, and cowboy leather Muzzleloading which isn't as highly ranked as 7X gun. The next words 7xleather.com uses is SASS. LASS was included and might not be viewed by search parsers.